In 2014, I started my own little business as a freelance copywriter and UX writer.

Since then, my work has evolved significantly. Today, I support organizations in advancing their digital transformation; whether by leading IT programs, optimizing product operations, or implementing AI solutions. I enjoy wearing different hats and tackling challenges from multiple angles.

That said, I still occasionally write copy. Because of my interests and background, I mostly work on digital products like apps (such as Parkmobile, now Easypark) and chatbots (like Tara for Thermen Resorts).